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Chasing the Online Retail Dream: First Etailing India Expo 2013

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On January 10, 2013, hundreds of online retail companies and nearly 10 million online shoppers will wake up to the maiden edition of Etailing India Expo – India’s first comprehensive exposition focusing on e-commerce or online retail – the biggest business festival in Mumbai this New Year. This market pegged by industry experts at $14 billion, is beating big-box e-tailers like Walmart and Tesco at their seasoned game and doing it by cooking an all Indian success formula that has turned the tried-and-tested on its head.

How are they doing it? Where is the online retail market heading? What are the strategies and what is the future success mantra for India’s burgeoning e-tail market? Head to Mumbai on and get the inside out on this new, exciting way of doing business. Book a flight, take a train, plan a road trip; do whatever you like, but  reach ITC Grand Maratha between January 10 and 12 and get a bird’s eye view of everything under the online retailing sun.

Photo Credit: abhi_madhani / Flickr

Who Will You Meet?

Expect a charged up brigade of professionals from the Indian online retail industry and every other country hankering after a piece of this delicious pie. The 3-day event will feature industry stalwarts, experts from different e-tailing verticals, ground zero hopefuls and that upstart weirdo who quit a cushy job to sell veggies on the web.

What’s In Store For Me?

Days 1 and 2 will bring to you a host of top-of the-game keynote speakers and 75 featured speakers spilling the beans on the imperatives of the business like the technology involved, online marketing, social media and yes, the Holy Grail of all online retailers – funding! The treat of the day will be in the form of speakers like brand expert Harish Bijoor, well-known venture capitalist Mahesh Murthy, Pinstorm’s global business head Ansoo Gupta and the CEO of the very successful etailer – Yebhi.com – Manmohan Agarwal, among others.

Expect to be in a highly electrified atmosphere buzzing with innovative minds and brave hearts. One minute you could be sparring with industry leaders and experts during panel discussions or one-on-one interactions and the next learning how to field trick questions from journalists during the media interaction session. Some way to learn, right?

Day 3, the final day, will see several simultaneously running workshops working hard to exhaust the enthusiastic crowd of delegates, CEOs and CIOs with sessions on technology, logistics and distribution, operations and back-end, online marketing and funding and investment. Other advanced workshops will focus on strategies, technology innovations and branding and marketing techniques.

Excited? The first Etailing India Expo will culminate in a networking dinner where you can meet and interact with other participants, industry leaders and the high priests of online retail industry – investors. You can also showcase your business, make new alliances, learn to your heart’s content and maybe even find an angel willing to shine the bright light of investment upon your fledgling business. So get your bookings done right away – the most happening business event of the year is right at your doorstep.


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